BlackBerry has officially resumed the release of its BlackBerry Messenger app for Android and iPhones. Samsung
customers in Nigeria and other sub-Sahara African countries can now
download the BBM app from the Samsung Apps Store, while iPhone and other
Android-based smartphone users will be able to download the app in
three days’ time, a release from BlackBerry yesterday indicated.
The
deployment was halted last month when an unauthorised copy of the app
was leaked for Android smartphones and caused problems with the
BlackBerry Messenger platform. When
that leaked, the company said around a million people downloaded it for
their Android smartphones. What they have now revealed is that more
than one million people also found creative ways to “side load” BBM onto
their iPhone. In order to avoid the problems and manage server loads, the company is phasing the rollout of the BBM app for other devices.
The
BBM has more than 60 million active customers monthly on BlackBerry
alone, and the overwhelming majority use it an average of 90 minutes per
day.
BBM
customers collectively send and receive more than 10 billion messages
each day, nearly twice as many messages per user per day compared to
other mobile messaging apps. Messages on BBM are typically read within
seconds, reflecting how truly engaged the BBM customers are.
The
Executive Vice-President for BBM at BlackBerry, Mr. Andrew Bocking,
said, “BBM is a very engaging messaging service that is simple to use,
easy to personalise and has an immediacy that is necessary for mobile
communications.
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