Purpose / Objectives
• Enhance public awareness and need to be in the know of his activities.
• Opportunity to create buzz for Guinness as the brand committed to Nigeria and football fans.
• Keep the Malta Guinness events consistent, fresh and dynamic in minds of consumers.
Very Important
• Drive traffic to m.guinnessvip.com as site to keep up to date with all the news about Di Matteo’s visit to Nigeria
• Encourage audience to drink responsibly, strictly 18/21+
Guidelines
• Exciting
times are here as Guinness the beer of choice for football fans has
gone a step further to reaffirming its commitment to football. GUINNESS
is bringing to town the Champions league winning Coach Roberto Di Matteo
on August 16th Friday, 2013.
• While
in town he will be launching the GUINNESS FOOTBALL MANAGER- a platform
that put you in the driver’s seat and lets you ‘Be the Boss’ as you pick
your team, call the shots, and, if you do well, win fantastic prizes.
He will also be announcing the launch of the epic football show GUINNESS
RAISE YOUR GAME- a weekly show that will bring you all the latest
football news, amazing interviews with world-class footballers, epic
live music performances and exclusive on-the-sofa chats!
• Sign
up, for free at m.guinnessvip.com and own your own team and be the
first to know Roberto’s activities. Also tune in to super sports to hear
Roberto’s analysis on matches to be played on Saturday August 16th,
2013 all these brought to you by Guinness.
• As
the new English premier league begins be sure to grab a bottle of
Guinness and drink responsibly. Guinness is sold strictly to +18.
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